B'lure Flower Extract

From the beautiful Butterfly Pea Flower comes this vibrant bright blue concentrated flower extract. Native from Thailand, where it’s used dried as an ingredient for desserts, rice and drinks, the butterfly pea flower has a naturally mild aroma and neutral taste, its star quality being a rich, deep blue-purple color that is encapsulated in B’lure, a natural concentrate. Made out of only three natural ingredients – butterfly pea flower, water and sugar – B’lure is quickly becoming a sough-after ingredient for bartenders and cocktail aficionados.

B’lure is designed to give color to cocktails and drinks without altering the taste of the preparation. So you can prepare a dazzling cocktail with your favorite ingredients, without adding any other flavors or artificial colorings. Plus, it has almost magical properties – add something acidic to your concoction, like lemons or limes, and the color will change from a bright blue to a pretty purple or a fabulous pink! One of the many charms of the incredible B’lure!

The butterfly pea flowers used for B’Lure are farmed in family-owned farms in remote areas of tropical Thailand, carefully selected and hand picked, then dried in special drying rooms. A naturally pest-resistant plant, no chemicals or pesticides are used in the farming of this flower and the anti-oxidant rich blue pigment is extracted using only water.